Airbus Industry

The History of Airbus Manufacturer

Airbus is the world’s largest airplane manufacturer. Its programs began in 1965 and the A300 first flew in 1972. Commercial services began in 1974 with Air Craft France. It was formed in 1970 by German (Deutsche aerospace) and French (Aerospatiale) companies and later joined by Spain (CASA) and Britain (British Aerospace) with all partners operating as national companies. With its headquarters in Toulouse, France, Airbus became a single fully integrated company rivaling Boeing, the world’s top commercial plane builder in 2001. In 2005, the A380, which is the world’s largest and most advanced passenger aircraft, was manufactured. After launching a program to develop smaller capacity, medium range planes in 1978, the A310 was manufactured and entered commercial services in 1985.

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A chronological history shows that in 1975, Airbus’s A321, A319 and A318 were manufactured, the A320 followed in 1984, A321 in 1989 and the A340 in 1993. In 2007, the A380 was launched making it the world’s largest airliner with a standard seating of 555 and a maximum capacity of 853 in an all-economy class configuration. In 2013, deliveries of Airbus’s long range twin engine A350 XWB are expected to start. The military product line is expanding to include the A330 multi-role tanker transport and the A400M.

The Production Process of Airbus

The production process of Airbus planes follows a six step procedure to create modern and efficient aircraft. In the design office and engineering centers, the high-tech work is divided across offices and engineering centers scattered throughout Europe. The design office gathers top level competencies and the design team focuses on fuselage structure, stress and systems installation and cabin interior designs. The Airbus centers of excellence carry the operations, programs and core functions. Inside operations are four centers of excellence that simplify and unify design and production management during aircraft development. The next is the transport of major aircraft sections where pre-assembled sections of jetliners are airlifted from the production locations to final assembly lines in Toulouse and Hamburg. Final assembling and testing then follows where assembly lines are organized in a similar manner by stations. Clearance of a jetliner for takeoff then follows in the section of test programs and certification. The final stage involves delivering aircrafts to customers ensuring that the contractual specifications are fully met.

In order to survive in the highly competitive market, Airbus is in constant competition with Boeing for aircraft orders. With both manufacturers having broad product range in segments, competition for dominance and manufacturing is inevitable. Airbus’s market strategy is a simple utilization of technological advances to gain competitive advantage by flying with the biggest airplanes and offering special services. Strong points including twin-aisle, wide-body and twin engine aircraft have given the Airbus an opportunity to soar higher than its competitors. It also reduces the cost per seat which then leads to reduction of ticket costs and this result to more customers. With improved quality of services and direct marketing strategies and physical features, Airbus remains a few steps ahead of its competitors and thereby continues to increase its productivity.

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